Presentation, Method of Sale, Marketing, and Skill of the Agent - Cities Real Estate

Posted by David Pannell on Tuesday, November 20th, 2012 at 8:47pm.

Because real estate has no specific recommended retail selling price, many property owners fall for the trap of selling too cheaply.  Answer? Maximize your exposure online and off.  Real Estate isn't all yard signs, newspaper ads anymore.  As technology advances, we stay on top—and ahead—of all the trends. We provide professional guidance all the way through, we think open houses do work, and video marketing is the best form of marketing and so few Realtors do it. Let us show you.  Your home is your most valuable asset. When selling, it makes sense to select an agent who you can trust to get the best possible price for your property. CITIES Realtors® specialize in getting their clients an outstanding result. From the moment you first contact us, it becomes all about achieving a result that you are overjoyed with.

So how do we do this? It starts with the 3 "P"s — Position, Presentation, Price.

Position  (Location) – This is the only constant in the whole process. All locations have positive aspects, and your CITIES Realtor® will find them and focus your buyers' attention towards them. We market directly to potential buyers. By using video we can highlight the benefits of your home's location much better than just listing them in written form or using a photo. A recent study by Dr. James McQuivey of Forrester Research found that one minute of video is equal to 1.8 million words. Wow! Video offers 25 frames per second, and we pack every second full of the most beautiful, vivid aspects of your home.

Presentation  (Social Media, Internet Channels, Video & Photos)

This is where your CITIES Realtors® make a real difference to your property's value and saleability. We achieve this in two ways: presentation of your property to the potential buyers who view online or within the local communities, and presentation to the market in general. Promoting homes in the newspaper—the old fashioned way—does absolutely nothing for the seller; it only promotes the listing agency. The Internet is now the most popular method for searching for a home, and the explosion of fast download speeds makes watching VIDEO much more convenient. Every day more than two billion people—just under a third of the world’s population!—view YouTube. It's the second largest search engine in the world, and they're considering the addition of a real estate category soon. We're excited. The change is coming and we're way in front of it.

Your Realtor® knows through experience what buyers like and what they like to see when viewing a home. So as a part of the CITIES comprehensive marketing campaign, we offer you the services of a Home Stager. This starts with an in-home consultation, advising you how to best present your home to potential buyers—inside and out.

This is where your CITIES Realtors® excel. The promotion begins with professional  VIDEO creation and photography. With the CITIES unique and comprehensive marketing package, we have a professional real estate photographer come to your home to take the photos. The photos will be outstanding, which leads to an impressive online presentation of your home. We take photos inside and out, and will also take an elevated photo of the entire property. Combine these with the creation of VIDEO and your buyers see an unmatched view of your home online. Most agents can't even take a professional photo for their listings; they'll use a point-and-shoot digital camera, then add the listing to the MLS (Multiple Listing Service) and sit back and wait. We have been and will continue to set the standard in real estate videos and photography in Dallas-Ft Worth Texas.

From here your Realtor® prepares all the marketing material and paperwork, right through to the successful sale and settlement of your property. Your CITIES Realtor knows how to market your property on the Internet so it receives maximum exposure.

This includes Website presentation on all major real estate websites, notification to our top-producing Realtor® database, signage and brochures—all before our first Open Home event, which is the focal point of our marketing campaign. We continue this process, all while communicating and reporting back to you, until the successful sale of your home.

The third “P” is  Pricing, and with the comprehensive marketing and presentation strategies we employ, you will be ensured of achieving the highest possible price available in the market today.

Even if you’re not ready to sell at the moment, still call a CITIES high-performance Realtor® and have them come out to see you and discuss a few ideas about selling your property in the future.

If you are in Fort Worth, buying or selling a home, please give us a call we can talk about it.

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CEO, Broker Extraordinaire David Pannell
Marine, Nice Guy

O: 817-797-9047

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