Successful Case Study: LaDonna & Bradley Nash

Successful Case Study: LaDonna & Bradley Nash – Cities Real Estate Exceeds Expectations by $34K in Under a Month

By David Pannell

As a real estate agent/broker, I’ve helped many people buy and sell homes since 2005. Without exception, every client I’ve worked with has personally mattered to the team at Cities Real Estate and me, but some instances bring a realtor just a bit more satisfaction than others. For me, one of those was helping LaDonna and Bradley Nash.

The timing couldn’t have been better when I first contacted LaDonna and Bradley. Their home in Aledo had sat on the market for over a year with very little activity, and there were no prospective buyers on the horizon.

Making the situation even more frustrating was the fact that the realtor they had listed her home with wasn’t returning her phone calls. If you’ve ever spent time with the Nash’s, you can tell that they’re not the type of people to abuse someone verbally – their realtor’s reluctance to return calls had to be for some other reason, perhaps out of embarrassment from under-performance or a lack of confidence in selling the home anytime soon.

During my first conversation with LaDonna, I asked two simple questions:

• When do you want to sell your home?
• How much do you want to sell it for?

These may seem like obvious questions with obvious answers, but a realtor wants to be sure that a potential seller is genuinely motivated to sell their home and that the asking price is reasonable. It was crystal clear the Nash’s wanted to sell their home as soon as possible and that the price they expected was realistic.

Putting the Wheels in Motion

Based on the amount of time the Nash home had been on the market and the lack of activity, it was apparent that it was time to put the Cities Real Estate marketing plan into action.

In addition to performing a market analysis, we filmed a video of the home, inside and out. The home is located in Aledo, Texas, which is in Parker County, just about 30 miles outside of Fort Worth. It’s a beautiful 5-bedroom, 3-bathroom home situated on 2.5 acres of pristine Texas real estate. My guess was that the reason someone hadn’t snatched this property up yet had to be underexposure.

Our team at Cities has never been accused of under-marketing a property, and never will be. From the videos we produce to the 15-days of strategic marketing we perform before a property ever hits the MLS, we provide our clients the maximum amount of exposure possible for their home.

The Plan Comes Together

Selling a home, no matter how hot or cold a market might be, is never easy. But with the right system and marketing plan in place, it can be simple.

The bottom line – the Nash home sold in less than 30 days from when we began marketing it. A skeptic might think we had to make some big concessions to get this done in such a short period – like cutting the price. Nothing could be further from the truth.

LaDonna and Bradley‘s home sold for $34,000 more than the previous agent had listed it for, proving that it hadn’t sat on the market for over a year because it was over-priced. It had been under-marketed.

Put Cities Real Estate and Me to the Test

We can do for you exactly what we did for the Nash’s. We’ll sell your home in less time than you expect. For more money. We guarantee it.

Call Cities Real Estate and me today at (817) 797-9047, or complete this short form to get started. Let us amaze you like we did LaDonna and Nash.

About David Pannell

Cities Real Estate agent/broker David Pannell has been helping families with their real estate needs for over fifteen years. Specializing in Tarrant County and its surrounding counties' most desirable neighborhoods, David is a former United States Marine and City of Arlington police officer. He is a realtor you can trust to help you sell your home as you begin the next chapter in life.