SMELL GOOD, SELL GOOD? USING SMELL TO SELL YOUR HOUSE!
Today's article is based on an article I recently read that I want to share with you on how to sell your house. Though common place the smell of fresh baked chocolate chip cookies during the open house your Realtor puts on may actually hurt your chances of selling. Why? According to some recent research published by Eric Spangenberg of Washington State University on how retail stores fare better when using certain scents.You can read the full article here, but I want to share with you the boiled down version. Essentially using a simple scent will keep those potential buyers on task while complex smells can confuse or distract people and take away from why you want them there - to buy the house they're in. So what are some good and bad smells? According to the article, here they are below!