Marketing Your Home

What we love about real estate is that there is no recommended price for real estate "Your Home". It seems like today that most home sellers would rather take the easy way out, when selling a home with a plan is just as easy. With our processes, systems, checklist learned over the last 20 years; we know that we can influence a sales price by following a plan that triggers the emotional decisions that drive a buyer. Presentation matters; while logic, price, features will get them in the door.

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PRICE

Price is a key factor when marketing a property. If you price it to come down later, you will most likely cause yourself longer days listed, and drive the buyers to assume that there is something wrong with the house. Price your home right from the start, even a little below value and you will cause the opposite to happen. It's known in real estate you can not sell a home too cheap when the presentation is put in place properly you win every time. What we mean is that if the price is set where everyone knows it, feels it, they will always offer more, with better terms with their first offer always. It's a tough feeling when they know the house is right for multiple buyers and that there is a sense of losing the opportunity to get a fair deal.

Why Hire Cities Real Estate

Whether buying or selling a home, it is our goal to make this important event a positive and enjoyable experience. We are committed to providing you with personal attention accompanied by courtesy, respect and professionalism.

David Pannell's Team is a top producing real estate team in the Fort Worth Texas. We have served thousands of clients and we are a trusted partner to many local and nonprofit organizations. Our mission is to educate our clients in the home buying and selling process. We focus on detailed systems and aggressive negotiating strategies to get our clients the best results every time.

Thinking about buying a home? You have found the best search engine to do just that. In addition, our team will get you priority access to all the best deals the moment they come on the market…. and in this competitive market you have to have that sort of access to nail down a great deal! If you are looking to sell your home we specialize in getting our clients maximum exposure and top dollar every time.

Our aggressive marketing systems are proven and will net you more money vs your traditional real estate marketing plan. Congratulations on finding a top performing team in the area that is focused on your success! Happy home buying and selling! David Pannell's Team

From Our Blog - Selling - Presentation Matters
How to deflect Realtors, Agents, Sales People

How to deflect Realtors / Agents You probably wondering why so many agents are calling you? As soon as you let it be known that you're selling your home privately, you will be greeted by an onslaught of agents. Many of these agents just want to LIST your home.  They will have many reasons why ... Read more

How Safe is Selling Your Own Home?

This article is (5th) part of our For Sale By Owner (FSBO) series. When you decide whether or not to hire a Realtor® to sell your home, the key question you ask yourself is, “How much can I save by selling my home by myself?” In the previous articles in our For Sale By Owner (FSBO) ... Read more

David Pannell’s Home Selling System (Part 4)

This article is part of our For Sale By Owner (FSBO) series. In our last several articles, we’ve been talking to folks who are considering (or already have started) trying to sell their own home. You may already have a buyer – we think that’s great and we wish you well. Truly. In ... Read more

What You Don’t Know About Marketing Will Hurt You (Part 3)

This article is part of our For Sale By Owner (FSBO) series (Part 3). We know you have received marketing pieces from dozens of Realtors® now that your home is listed For Sale By Owner (FSBO). You are probably asking yourself “Why don’t they just bring me a buyer?” The answer ... Read more

The Dirty Little Secret About Pricing Your Home for Sale (Part 2)

  This article is part of our For Sale By Owner (FSBO) series (Part 2). Did you know most agents list homes at a price where the property will not sell? Over 70% of homes on the market today are overpriced! This means that they will require one or more price reductions before they do sell. ... Read more

Local HOT spots to check out!
Saturday, March 13, 2021 The Cultural District Project Will Soon Be a Reality

The long-awaited and much anticipated Cultural District project is finally about here. With ground-breaking scheduled for the summer of this year and the opening in the Summer of 2023, all of the pieces appear to be in place. Crescent Real Estate ... 

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Wednesday, March 3, 2021 Billy Bob's Texas

Gotta Check It Out: Billy Bob’s Texas Located in the historic Fort Worth Stockyards, Billy Bob's Texas is the world's largest honky-tonk. This place is huge (three acres!), with its own indoor rodeo arena for professional bull riding, a ... 

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Sunday, February 28, 2021 North Texas Wine Country - Fort Worth Texas

Gotta Check It Out Remember when snooty folks made fun of California wine? If the grapes weren’t grown in France or Italy, the wine was considered inferior. That ended decades ago as Napa Valley proved that great wine could be made here in ... 

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Thursday, February 18, 2021 Vaquero Golf Club - Westlake Texas

Gotta Check It Out: Vaquero Golf Club Established in 2001, Vaquero occupies 525 acres of what was once the Hunt brothers’ Circle T Ranch in Westlake, Texas. Discovery Land Company purchased the ranch and developed it into an intimate, ... 

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Tuesday, February 16, 2021 Botanical Research Institute of Texas

Gotta Check It Out: Botanical Research Institute of Texas The Botanical Research Institute of Texas (BRIT) is a global botanical research institute and learning center located in downtown Fort Worth, Texas. BRIT was established in 1987 to hold in ... 

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